The turnover of FMCG major Nestle India's has grown 2.5 folds to Rs 20,100 crore in last one decade, post the Maggi crisis in 2015, according to the company's latest annual report. At the time of crisis, Nestle India's turnover was at Rs 8,100 crore.
Experts question Nestle's silence over Maggi controversy.
Before the ban, Maggi commanded a market share of around 75 per cent. Following legal battles, the popular noodles brand was back in the market in November last year.
Daily essentials and food products will be cheaper from Monday, as leading FMCG companies have slashed prices, extending GST cut benefits to consumers.
Suresh Narayanan, chairman and managing director of Nestl India, is set to retire on July 31 next year, marking the end of an era that began 26 years ago with the Nestl group, a multinational giant in the food and beverage space. His tenure is perhaps most famously defined by his role in reviving the Maggi noodles brand. When Narayanan stepped into leadership at Nestl India in 2015, the company was facing criticism: the Food Safety and Standards Authority of India (FSSAI) had ordered a nationwide recall of the popular Maggi noodles due to high levels of lead found in the product.
Goa on Sunday joined several other states in banning the sale of Nestle's instant noodle brand 'Maggi' which is at the centre of a raging nationwide row over food safety concerns.
The Delhi high court has asked a local company to refrain from selling packaged noodles on a plea by Nestle India Ltd, which contended that the product had striking similarities to its own popular brand Maggie.
Players such as Food Bazaar, Reliance, More and Vishal have already launched their private labels in this category. Names such as Tasty Treat, Disney, Ching's, Smith & Jones from the Future Group stables and Reliance Select from Reliance Retail among others are challenging the market dominance of Maggi in terms of in-store purchases in these retail formats.
Asset valuation consultancy sees brand value slip to $2.2 billion.
Maggi was banned by Food Safety and Standards Authority of India in June 2015 for five months for allegedly containing lead beyond permissible limits
Nestle India said in a statement on Friday that its managing director for India, Etienne Benet, would move to the group's head office in Switzerland.
Maggi's reach is now close to some three million outlets.
The under-one-minute films are titled 'Menu Cards, Mom and Neighbours'.
Lack of clarity on whether manufacturing bans in Punjab, Uttarakhand, Himachal, Goa and Karnataka still in place
Punishing brand ambassadors shows that the government is only interested in going after the low hanging fruit, says Tanmaya Nanda.
ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands
ITC's noodle brand has been caught in the Maggi crossfire.
'Maggi noodles belong to the consumers.'
The SC bench said the report of CFTRI, where the samples of Maggi noodles were tested following earlier orders of the court, will form the basis for the proceedings before the NCDRC.
Celebrities endorsing Maggi can face action If Maggi is tested of high content of MSG.
Reputed brands must learn few lessons from the ongoing Maggi controversy.
Maggi controversy seems far from ending, now Tamil Nadu starts scrutiny.
Other noodle, pasta brands in scanner after Maggi.
Intensifying competition and possibility of further legal action to test expectations of recovery.
Nestle India has tied up with five cement manufacturing units.
A comeback without a digital plan may turn out to be futile.
MG Parameswaran is concerned if we have over-reacted to the issue.
In 2019, the growth in sales of the Maggi brand of products surpassed the pre-ban level of 2014, in terms of both volume and value. While, Nestle raised prices of Maggi products by an average 3.1 per cent, its volume rose by 9.6 per cent year-on-year.
Apart from Maggi noodles, many other products can be tested for health issues.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
This time food regulators found excess presence of ash content in Maggi
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Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
The road ahead is not expected to be easy for one of India's best-loved brands.
After being hit by a recall order in India, Maggi Noodles has come under the scanner of Health Canada as the product imported into the country is being investigated by Canadian Food Inspection Authority.
The company was, however, silent on the presence of the taste enhancer monosodium glutamate in the famous 'two-minute' noodle brand.
Leading FMCG companies reported a decline in margins in the September quarter on account of higher input costs and food inflation, which ultimately slowed down the pace of urban consumption. Rising prices of commodity inputs such as palm oil, coffee and cocoa were also accentuated and some FMCG firms have hinted at a price hike. HUL, Godrej Consumer Products Ltd (GCPL), Marico, ITC, and Tata Consumer Products Ltd (TCPL) have expressed concerns over squeezing urban consumption, which according to industry experts forms 65-68 per cent of FMCG total sales.
From farm to kitchen: Nestle reveals Maggi's secret recipe.
While Reliance Retail did not comment, sources said the company will have to follow order, at least in Delhi.
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